A bright light in a complicated ecosystem

After operating as a media agency for 10 years, we’ve seen the AdTech industry evolve and grow. We understood what media buyers needed, what strategies produced enviable results, and where the pitfalls and gaps existed. Armed with knowledge and experience, we developed our own DSP that would fulfill our mission of bringing an accessible solution to the market and one that would perform exceptionally well for small, independent brands and enterprises alike.

LightAd combines best-in-class technology with proven formats and channels while also offering brands and media buyers access to new and exciting media opportunities like CTV and OTT.

Are you ready to step into the light?

DSP, SSP, programmatic, video advertising, ads, adtech

Frequently Asked Questions

No. LightAds is a self-service platform, but our account managers can provide all the support you need related to media strategies, campaign optimization tactics, technical support and more. We’re here to help you succeed – just reach out to your account manager with any questions.

Have general questions? Contact Us

The minimum spend is $100. We’ve purposely kept this low, so you can test our platform and see the results.

A DSP (demand-side platform) is a platform that enables advertisers and media buyers to bid automatically and in real-time on ad inventory from publishers. The DSP allows advertisers to reach targeted audience segments across different publisher sites effectively and efficiently. Within milliseconds, the DSP searches through a network of publishers that match the advertiser’s criteria, makes a bid, and places the winning campaign on the publisher’s asset.

Yes. The minimum buy-in is $100.

We do not offer refunds for unsuccessful campaigns. However, Contact Us if you have any questions or need advice before launching your campaign. We’ll be happy to guide you through the process to ensure your campaign is as successful as possible.