Your Ad Reach
Bid on ad inventory in real-time auctions, securing the most relevant and cost-effective placements for your ads.
Leverage precise audience segmentation based on demographics, interests, behaviours, and location to reach the right customers at the right time.
Ensure your campaigns seamlessly reach audiences across multiple devices for a cohesive brand experience.
Gain detailed insights on campaign performance with comprehensive reports and data-driven recommendations.
Implement robust measures to detect and prevent ad fraud, ensuring your ad spend reaches genuine users.
Easily manage and optimize your campaigns with an intuitive and user-friendly interface.
Dive deep into audience behaviour and preferences to refine targeting strategies and improve campaign outcomes.
Monitor key metrics and KPIs in real-time with fully customizable dashboards tailored to your specific needs.
Combine programmatic efficiency with the assurance of direct deals with premium publishers.
Automatically test and optimize ad creatives to identify and deliver the best-performing versions, boosting campaign success.
Safeguard your brand’s reputation by ensuring your ads appear in appropriate and secure environments.
LightAd is a Demand-Side Platform (DSP) built to help advertisers scale efficiently across in-app, CTV, and web traffic using advanced targeting and machine learning optimization.
We combine boutique-level service with enterprise-grade tech. Our platform is agile, performance-driven, and powered by proprietary machine learning algorithms, helping advertisers reach the right users with smarter bidding and optimization.
We offer granular targeting including:
Yes, you can upload app/site lists or work with our team to customize your targeting.
All payments are prepaid. Payment terms include prepayment with a minimum initial payment of $500. Users bear any transaction fees for PayPal, Visa or other payment methods.
Refunds may be requested for unspent deposit amounts in your account, subject to review and approval.
Refund requests must meet all applicable criteria outlined by our policies.
Any credits received through promotional codes, special offers, or direct transfers from the DSP are non-refundable under any circumstances.
Approved refunds may incur a processing fee, which will be deducted from the refundable amount.
Absolutely. We support CTV device-level targeting, including by device type, brand, and geo.
Yes. You have full control over traffic types and can filter by inventory source.
Our ML models optimize bids and placements based on your KPIs (e.g., CPI, ROAS). We continuously learn from campaign performance to improve delivery, targeting, and conversions over time.
Yes. While LightAd operates on a CPM basis, you can set soft KPIs (e.g., CPI, CPC, ROAS), and our algorithms will optimize toward those goals.
Yes. Our system updates in near real-time based on performance data, user engagement, and contextual signals.
We offer real-time dashboards, log-level data access, and customizable reports segmented by traffic type, geo, creative, etc.
Yes. We integrate with leading MMPs like AppsFlyer, Adjust, Singular, and Kochava for seamless attribution and post back handling.
Yes, retention and cohort analysis are available upon request or via integration with your MMP.
No SDK is required to run with LightAd unless you’re leveraging advanced in-app tracking setups.
Every partner gets an onboarding account manager and some campaign setup support, Partners that deposit $5000 or more get a dedicated account manager and priority access to our technical team.
