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Platform
Advanced Targeting

Advanced targeting capabilities ensure ads reach the most relevant audiences, improving
performance and optimizing ad spend.

Types of Targeting Options:

  • Demographic Targeting
    Reach users based on age, gender, income, etc.
  • Behavioural Targeting
    Utilize user behaviour data like browsing habits and purchase history.
  • Geographic Targeting
    Target by location, from country level down to specific ZIP codes.
  • Contextual Targeting
    Match ads to webpage or app content for greater relevance.
  • Retargeting
    Re-engage users who have interacted with your brand before.

Benefits:

  • Improved Relevance
    Ads shown to those most likely to engage.
  • Higher Conversion Rates
    Targeted ads yield better engagement and conversions.
  • Optimized Ad Spend
    Minimize wasted impressions by focusing on high-value audiences.
Cross-Device Capabilities

Ensure cohesive ad experiences across different devices for a seamless user journey.

Key Features:

  • User Identification
    Track users across devices with deterministic and probabilistic methods.
  • Unified Profiles
    Combine data from multiple devices into a single user profile.
  • Consistent Messaging
    Maintain ad messaging consistency across all devices.

Benefits:

  • Seamless Experience
    Consistent engagement across devices.
  • Comprehensive Insights
    Holistic view of user behaviour.
  • Better Retargeting
    Enhanced retargeting across devices.
Programmatic Direct
Purchase ad inventory directly from publishers with programmatic efficiency.

Programmatic Direct Features:

  • Guaranteed Deals Secure placements with guaranteed impressions.
  • Preferred Deals Access premium inventory at negotiated prices.
  • Private Marketplaces (PMPs) Bid on exclusive inventory in private auctions.

Benefits:

  • Improved Relevance
    Ads shown to those most likely to engage.
  • Higher Conversion Rates
    Targeted ads yield better engagement and conversions.
  • Optimized Ad Spend
    Minimize wasted impressions by focusing on high-value audiences.
Comprehensive Analytics

Measure and optimize campaign performance with powerful analytics tools.

Capabilities:

  • Real-Time Reporting
    Up-to-the-minute data on campaign metrics.
  • Customizable Dashboards
    Tailor dashboards to specific KPIs and metrics.
  • Attribution Models
    Understand the impact of each touchpoint on conversions.
  • A/B Testing
    Test different strategies to find the most effective.

Benefits:

  • Data-Driven Decisions
    Make informed choices with real-time insights.
  • Campaign Optimization
    Identify strengths and weaknesses in campaigns.
  • ROI Measurement
    Accurately measure ad spend returns.
Audience Insights

Understand audience behaviour and preferences to refine targeting and improve campaigns.

Key Features:

  • Data Aggregation: Combine first, second, and third-party data for comprehensive profiles.
  • Behavioural Analysis: Track and analyse segment responses.
  • Segmentation Tools:
    Segment audiences by behaviour, demographics, and more.

Benefits:

  • Seamless Experience
    Consistent engagement across devices.
  • Comprehensive Insights
    Holistic view of user behaviour.
  • Better Retargeting
    Enhanced retargeting across devices.
Creative Optimization
Deliver the best-performing creatives automatically for higher campaign success.

Key Features:

  • Dynamic Creative Optimization (DCO) Auto-assemble and test ad elements.
  • A/B Testing Find and prioritize the most effective ad versions.
  • Personalization Customize ad creatives based on user data.

Benefits:

  • Maximized Engagement
    Increase engagement with optimized creatives.
  • Improved Conversion Rates
    Boost conversions with effective ads.
  • Efficient Use of Resources
    Reduce manual testing efforts.
Technology
Fraud Prevention

Protect ad spend with advanced fraud prevention technologies.

Fraud Detection Methods:

  • IP Blacklisting
    Block known fraudulent IPs.
  • Bot Detection
    Identify and exclude non-human traffic.
  • Domain Verification
    Ensure ads serve on legitimate domains.
  • Viewability Verification
    Confirm ads are viewable.

Benefits:

  • Protects Ad Spend Spend only on genuine impressions.
  • Enhances Trust Transparent and secure ad environment.
  • Improves Performance Better campaign results with accurate data.
Real-Time Bidding (RTB)

Bid on ad inventory in real-time auctions, securing the most relevant and cost-effective placements for your ads.

How RTB Works:

  • Ad Request
    User visits a site, triggering an ad request to an exchange.
  • Auction
    DSPs bid based on user data and targeting criteria.
  • Winning Bid
    Highest bid wins, and the ad is served to the user.

Benefits:

  • Efficiency Automate the ad buying process.
  • Precision Target audiences with granular accuracy.
  • Cost-Effectiveness Pay only for impressions that meet specific criteria.
Brand Safety

Ensure ads appear in environments that align with our brand’s values.

Brand Safety Features:

  • Content Filtering
    Block placements on sites with undesirable content.
  • Keyword Blocking
    Avoid ads on pages with specific terms.
  • Whitelist/Blacklist Management
    Control where ads appear.

Benefits:

  • Protects Reputation Safe ad placements for positive brand image.
  • Builds Consumer Trust Maintain trust by appearing in reputable contexts.
  • Avoids Negative Associations Prevent ads near harmful content.
How LightAd DSP Works
Shaping the Future. One Solution at a Time
1. Advertiser Campaign Setup

Advertisers set up campaigns with objectives, budgets, and audience parameters.

2. Ad Creative Upload

Upload ad creatives compatible with multiple formats.

3. Targeting and Bidding Strategy Configuration

Configure targeting and bidding strategies.

4. Real-Time Bidding (RTB) Process

DSP evaluates user data and bids in real-time.

5. Ad Auction and Winning Bid

DSP competes in an auction; highest bid wins.

6. Ad Serving

Ad delivered to user's device, with performance tracked.

7. Data Collection and Analytics

Performance data collected for reporting and optimization.

8. Campaign Optimization

Continuous optimization based on collected data.

1. Advertiser Campaign Setup

Advertisers set up campaigns with objectives, budgets, and audience parameters.

2. Ad Creative Upload

Upload ad creatives compatible with multiple formats.

3. Targeting and Bidding Strategy Configuration

Configure targeting and bidding strategies.

4. Real-Time Bidding (RTB) Process

DSP evaluates user data and bids in real-time.

5. Ad Auction and Winning Bid

DSP competes in an auction; highest bid wins.

6. Ad Serving

Ad delivered to user's device, with performance tracked.

7. Data Collection and Analytics

Performance data collected for reporting and optimization.

8. Campaign Optimization

Continuous optimization based on collected data.

Boost Your Profit with LightAd DSP
Contact us
Three Spring Media Kft, Vaci Ut 22-24, floor 3, Budapest, Hungary 1132
Three Spring Media LTD, Mivtza Kadesh 19, Raanana, Israel 4331811
Control. Gain Insights.
Boost Your Profit with LightAd DSP.
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